Makarevich E. F. The Semiotic Method for the Change of Matters

(Moscow University for the Humanities)

Abstract ◊ The article analyzes the technology of images’ construction, including those in Russian politics, economics, culture, and literature. The topicality of the mastering of a similar technology in the modern context, in the mass media culture, is pointed out.

Keywords: semiotics, images, symbols, mass communications, national character, Russian literature, politics.

Makarevich Eduard Fedorovich, Doctor of Science (sociology), professor of the Philosophy, Culturology and Politology Department at Moscow University for the Humanities. Tel.: +7 (499) 374-55-11. E-mail: eduard.makarevich@severstal.com

Citation: Makarevich E. F. Semioticheskii metod izmeneniia sushchnostei // Znanie. Ponimanie. Umenie. 2013. № 3. S. 56–64.

RUSSIAN VERSION

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