Golman I. A. Art as Commodity: the Paradoxes and Common Factors

(Moscow University for the Humanities)

Abstract ◊ The article covers the problems of the development of contemporary Russian art market from the viewpoint of a practicing marketing expert. The author reveals the main problem of the subjects of Russian art market — their full or part-time noninvolvement in the system of marketing knowledge and skills. The main substantial distinctions of a commodity on art market from other products are shown.

Keywords: art market, work of art, commodity, marketing, artworks promotion, art authors’ promotion.

Golman Iosif Abramovich, Candidate of Science (engineering), professor of the Theory of Advertising and Mass Communications Department at Moscow University for the Humanities. Tel.: +7 (499) 374-54-51. E-mail: i7591@yandex.ru

Citation: Golman, I. A. (2013) Iskusstvo kak tovar: paradoksy i zakonomernosti [Art as Commodity: The Paradoxes and Common Factors]. Znanie. Ponimanie. Umenie, no. 2, pp. 205–212. (In Russ.).

RUSSIAN VERSION

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