Pogosian A. V. The Principles of the Formation and Development of Requirements for Advertising Industry Professionals

(Moscow University for the Humanities)

Abstract ◊ The article examines the issues related to the formation of the main market demands for specialists in postmodern society. It studies the problems of non-compliance of the market requirements and the skills and abilities of graduates. The author gives some basic recommendations for the conceptualization, acceptance of norms and rules that affect the formation and development of a young professional.

Keywords: socialization, identification, motivation, professionalism.

Pogosian Anna Vaginakovna, postgraduate of the Sociology Department at Moscow University for the Humanities, brand manager in Rusagro-Center LLC. Tel.: +7 (495) 363-16-61. E-mail: anna-advert@yandex.ru. Research adviser — Doctor of Science (philosophy), professor Val. A. Lukov.

Citation: Pogosian A. V. Printsipy formirovaniia i razvitie trebovanii k spetsialistam reklamnoi otrasli// Znanie. Ponimanie. Umenie. 2013. № 1. S. 251–254.

RUSSIAN VERSION

BIBLIOGRAPHY (TRANSLITERATION)

Gosudarstvennyi obrazovatel'nyi standart vysshego professional'nogo obrazovaniia. (2000) M. : Ministerstvo obrazovaniia Rossiiskoi Federatsii.

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